Doesn’t matter whether you are a novice or just need a refresh.

We have an option to suit everyone.

Book a call with Jules

Jules is the queen of small business PR. After working with her I felt more confident and prepared to work with media and work my own PR. I’d recommend learning from Jules to anyone wanting more exposure for their profile and business.

Greg Layton, Chief maker, executive coach, author, speaker


Only $500 (+GST) per month


Ensure your PR success with our 12-month PR accelerator programme. Join us for a full 12 month programme where we will help you with every aspect of your PR for the year. Enjoy 2-day media strategy and implementation workshops every 3 months.


  • Focus on YOUR business goals
  • Brainstorm the best story angles for your business with PR professionals and journalists
  • Plan the next 3 months’ worth of media pitches
  • Define your target market and target media
  • Build your media contact lists
  • Write and format 3 media releases
  • Creating your PR strategy for 3 months
  • Learn what to say when talking to the media and who to speak to


By the end of each accelerator event, you will not only know all about how to manage your own PR campaigns, but you will also have all the resources for the next three months’ worth of PR campaigns. Over the 12 months you will have:


  • 12 newsworthy angles (minimum)
  • 12 completed media releases (we have publicists and journalists to help you write)
  • FREE access to our online PR platform for 12 months.
  • Unlimited journalist contacts for 12 months (priceless!))


All this for only $500 + GST per month. Each Accelerator event is only $1500 + GST if you sign up for the full year. Any single Accelerator event is $3000 + GST (if you want to do a one-off)

Buy Now

Reading Mountain

Susan Spelic is a school teacher who has created a new range of books for children who are reluctant readers. During the PR Accelerator she prepared a number of different media-friendly angles for her publicity campaign. She also brainstormed some story ideas with the PR professionals at the event and approached TV news producers on the second day of the course, with the contacts provided by the HYOPR platform. She was invited to go on the Channel 9 news the day after the Accelerator finished. What a result!

“The HYOPR Accelerator gave me a much greater understanding of how to write a media release and contact journalists as well as the amazing database they have. Within a day I had a positive response from the health reporter at SMH as well as the health reporter from national nine news the following week. This was just the first week alone. I am excited about how the year will go.”

Taylor Harrison, Founder of Active Seniors, Author


For up to 3 hours’ personal attention, at a time that suits you, one-on-one coaching may be the solution.

The coaching hours can be as flexible as you like, obviously depending on our schedules. We can either work through the campaign preparation very quickly (it could be done in 1-2 weeks) or more slowly over 3-4 weeks. Just let Jules know the pace you are comfortable with.


During this time, she will help you:


  • work out the right newsworthy angle/s for your PR goals
  • consider what, if any supporting material you should have (research, client comments etc)
  • teach you how to use the PR platform and give you free access for the duration of the coaching + 1 month
  • write your media release with advice along the way and tweaking where necessary
  • put your media pitch together, including the accompanying email or what to say if you call
  • help you build your media contact lists
  • be on hand as you start to send out the emails
  • work out alternative angles if the first one doesn’t work (it happens!)
  • work out a 3-6 month plan for your ongoing PR campaigns



Melbourne Headache Centre


Roger O’Toole from the Melbourne Headache Centre is a physio who treats patients with an amazing technique to eliminate migraine. He had some one-on-one coaching with Jules to understand the process and his newsworthy angles. After writing his media release, he pitched it to the Herald Sun.


The journalist loved the story and it ran in the first few pages of the paper along with a big photo. Then things started to take off! 3AW called and he did an interview for them, and then an interview for each of the nightly news programmes during the course of the day.


From that point on, he got about 1 inquiry per minute for the next two hours on his website and the inquiries kept coming by phone and online for the next few days. By the end of the second day, Roger had received 7 months’ worth of bookings. The publicity he got from just one media release took his business to a whole new level!


” Listen to Louise Lucas talk about attending the PR Bootcamp (which is now the six part video teaching program)

If you want to learn the basics of PR and then implement what you have learned, at your own speed, then this option could be perfect for you! It includes:


  • 6 part video series (recorded at our popular online boot camp – each episode is 35-55 minutes long)
  • eWorkbook – designed to take you through the process but with examples aFFnd space for you to start to put together your campaign



About Jules


For the last fifteen years, Jules has been teaching small business owners and entrepreneurs how to grow their sales and get their customers to start ringing them, after getting featured for free in the media.


She has owned and operated a number of small businesses herself and ran a PR agency specialising in small business clients, start-ups and entrepreneurs for well over a decade. She has worked in most disciplines in marketing, both in Australia and overseas, and loves to share her knowledge and experience.


HYOPR has helped over a thousand small business owners to make over $20 million of dollars’ worth of media exposure by running their own PR campaigns. By following her process, Jules’ students have been on Sunrise, Studio 10, Sky Business News, 3AW, 4BC, 6PR, Macquarie radio and been featured in Better Homes and Gardens, Inside Out, Anthill, Good Weekend and national newspapers such as The Age, Herald Sun, Courier Mail, Adelaide Advertiser, The West Australian and more. Some have even appeared on ACA – for the right reasons!


Jules manages to simplify the whole process to make handling your own PR an easy, achievable part of your marketing mix.



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