“Jules is the queen of small business PR. After working with her I felt more confident and prepared to work with media and work my own PR. I’d recommend learning from Jules to anyone wanting more exposure for their profile and business.”
If you know what you’re doing, managing your own PR is easy and it’s one of the most powerful ways to grow your business.
The best thing about PR? It’s free! If you pitch your story right, the media will run it for nothing, and the rewards are huge. Unfortunately, paying a PR agency is so expensive that your free media coverage starts to look pretty expensive.
That’s why we’re so excited to teach small groups of 10 business owners to do their own PR. We want to empower you to reap the benefits of PR without paying over $3000 per month to an agency for the privilege.
Kick off your publicity education with our 2-day PR accelerator. You will learn:
All about the PR process
Defining your target market and target media
Building your media contact lists
How to write and format a media release
What to say when talking to the media and who to speak to
The power of follow up and how to do it
Creating your PR strategy for 3 months
Finding newsworthy angles
Using the online platform
By the end of the accelerator, you will not only know all about how to manage your own PR campaigns, but you will also have all the resources for three months of PR campaigns:
3 newsworthy angles (minimum)
3 completed media releases (we have publicists to help you write)
FREE access to the our online PR platform for 3 months, worth $897
Unlimited journalist contacts for 3 months (priceless!)
$3000 + gst
Susan Spelic is a school teacher who has created a new range of books for children who are reluctant readers. During the PR Accelerator she prepared a number of different media-friendly angles for her publicity campaign. She also brainstormed some story ideas with the PR professionals at the event and approached TV news producers on the second day of the course, with the contacts provided by the HYOPR platform. She was invited to go on the Channel 9 news the day after the Accelerator finished. What a result!
For up to 3 hours’ personal attention, at a time that suits you, one-on-one coaching may be the solution.
The coaching hours can be as flexible as you like, obviously depending on our schedules. We can either work through the campaign preparation very quickly (it could be done in 1-2 weeks) or more slowly over 3-4 weeks. Just let Jules know the pace you are comfortable with.
During this time, she will help you:
work out the right newsworthy angle/s for your PR goals
consider what, if any supporting material you should have (research, client comments etc)
teach you how to use the PR platform and give you free access for the duration of the coaching + 1 month
write your media release with advice along the way and tweaking where necessary
put your media pitch together, including the accompanying email or what to say if you call
help you build your media contact lists
be on hand as you start to send out the emails
work out alternative angles if the first one doesn’t work (it happens!)
work out a 3-6 month plan for your ongoing PR campaigns
Roger O’Toole from the Melbourne Headache Centre is a physio who treats patients with an amazing technique to eliminate migraine. He had some one-on-one coaching with Jules to understand the process and his newsworthy angles. After writing his media release, he pitched it to the Herald Sun.
The journalist loved the story and it ran in the first few pages of the paper along with a big photo. Then things started to take off! 3AW called and he did an interview for them, and then an interview for each of the nightly news programmes during the course of the day.
From that point on, he got about 1 inquiry per minute for the next two hours on his website and the inquiries kept coming by phone and online for the next few days. By the end of the second day, Roger had received 7 months’ worth of bookings. The publicity he got from just one media release took his business to a whole new level!
PR BASICS – ONLINE TRAINING
” Listen to Louise Lucas talk about attending the PR Bootcamp (which is now the six part video teaching program)
If you want to learn the basics of PR and then implement what you have learned, at your own speed, then this option could be perfect for you! It includes:
6 part video series (recorded at our popular online boot camp – each episode is 35-55 minutes long)
eWorkbook – designed to take you through the process but with examples and space for you to start to put together your campaign
For the last fifteen years, Jules has been teaching small business owners and entrepreneurs how to grow their sales and get their customers to start ringing them, after getting featured for free in the media.
She has owned and operated a number of small businesses herself and ran a PR agency specialising in small business clients, start-ups and entrepreneurs for well over a decade. She has worked in most disciplines in marketing, both in Australia and overseas, and loves to share her knowledge and experience.
HYOPR has helped over a thousand small business owners to make over $20 million of dollars’ worth of media exposure by running their own PR campaigns. By following her process, Jules’ students have been on Sunrise, Studio 10, Sky Business News, 3AW, 4BC, 6PR, Macquarie radio and been featured in Better Homes and Gardens, Inside Out, Anthill, Good Weekend and national newspapers such as The Age, Herald Sun, Courier Mail, Adelaide Advertiser, The West Australian and more. Some have even appeared on ACA – for the right reasons!
Jules manages to simplify the whole process to make handling your own PR an easy, achievable part of your marketing mix.
You can pay by clicking on the ‘Buy Now’ button and pay using either your credit card or PayPal. If you are interested in the Accelerator then contact Jules for a chat first, and then she will invoice you.
Yes, if you want coaching or are attending an Accelerator. At the Accelerator we are limiting the accelerator to only 10 people so we can ensure you get lots of individual attention. We will also have some additional PR experts in attendance for when you are writing your media releases to help you.
If you are interested in one-on-one coaching then, of course you will get personal coaching. If you choose the basic package then you will be free to work through the material on your own and at your own pace.
If writing isn’t your strong point, we will can help you. At the Accelerator we are committed to making sure you have at least 3 media releases written and ready to go. By the end of the 2 days, 3 media releases will be written (with the help of Jules and our PR experts) and we have a media release writing service you can purchase for extra releases if you get stuck! Jules will help you personally with your release if you choose the one-on-one coaching option, and if you choose the basic package, we have tips and advice in the eWorkbooks and videos. If you need more, we have a media release writing service where a professional journalist will write the release for you for $350 + gst.
You will be able to start straight away, in fact we would encourage you to send a media release out to at least a few journalists before the end of the course! The idea of the training is that we are going to remove ALL the obstacles in the way of you getting publicity. After the Accelerator, you will have 3 complete campaigns set up on the HYOPR platform. When you are ready you will be able to log in and send the media releases out within minutes. If you choose one-on-one training then we will be focusing on getting you started straight away.
If you choose the Basic package then you can started as soon as you like!
While we can’t guarantee that you will get publicity for each media release, we will be giving you everything you need to make it work. Sometimes, even when professional publicists do it, you don’t get any love from the media. It may mean the timing is not right, or that your angle isn’t strong enough, or it may just be that you haven’t cast your net wide enough when it comes to distributing your release. Rest assured that Jules will be available to talk to if this happens. There is always a way, we may just need to tweak the target media or the message before it gets traction.
Only if you choose to! By attending the accelerator, you will get a 3- month subscription to the site with unlimited media contacts. After that you can either choose to subscribe to the service, continue to use the contacts that you have activated or you can purchase more individual names at $3/contact.