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August 26, 2014

How to put together a TV PR Pitch

Whether you want publicity for your brand, your business or yourself, TV is the ‘Holy Grail’ of PR. We all dream of seeing our brand on TV, and even more so when it’s being featured within the programming, not the advertising.

In today’s world of multiple TV channels – digital, pay TV and free to air, it’s even harder to get the audience’s attention however, if you’re in the program, you can’t be missed.

Publicity for TV works in much the same way as publicity for other media channels, you need to know a few insider tips for pitching your story to television producers and being able to capitalise on any interest you generate.

Keep the following things in mind when planning your campaign to TV Producers:

  • Always follow up your initial email pitch with a phone call. This reminds the producer of the email and can encourage a further discussion of ideas if the producer is interested.
  • TV is a very visual media so be ready be sure to include your ideas for any images or footage that could be used to support your story. If you already have some TV quality footage be sure to mention that too.
  • Try to put together a visual ‘package’ for the Producer. Often they will want someone to verify your story so give them the names of people that can do that, or if you have a fashion range, make sure you can offer models to make it easy for them to run a mini ‘fashion parade’ on set.
  • News programs on TV (and radio) have very short lead times so be prepared to act quickly. It is possible that they may ask you to appear on the show later that day (radio) or within a few days (TV and radio) so make sure you are fully prepared before you speak to anyone.

We have a TV Producers Contact List for the three national networks in Australia. Get your name in lights today!
We’ll be adding more information on how to get your business on TV over the next few weeks. Register for our newsletter today to be informed of all our content updates and new media contact lists.

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