PR Primer Course

Understand the fundamentals of PR and communicating with the media. Each video is a powerful and concise lesson in what you need to make your business irresistible to the media

What the course covers!

How to get PR for your business
What is a media release
Fear of writing and writers block
How to come up with a newsworthy angle
What makes a good headline
Why photography is important
Pitching to a newspaper
How to raise your profile in the media

How to get a regular gig in the media
Pitching to morning TV shows
How exclusive to make your media pitch
How exclusive to make your media pitch
How to get your product in the gift guides
Why PR is so powerful
The difference between advertising and PR

Checkout

Questions? Use the help button below!

PR PRIMER

This online training gives you the fundamentals of PR so that doing your own PR is made easy for you.

Each of the 15 videos is roughly 2 minutes long so easily watchable as a series in a single sitting and because they are broken down into individual topics you can refer back to them anytime you need a quick refresher.

If you would like more detailed training, join the PR Bootcamp which is also a self-paced online training. The PR Bootcamp is six videos of 45 mins to an hour that goes into each of the key topics in greater length.

Secure Order

256BIT – Encryption

30 Days

Money Back Guarantee

GUARANTEE OF SATISFACTION

30 DAYS MONEY BACK GUARANTEE

100% refund, no questions asked. To prove our confidence in the products we provide and their value to you, we offer a 30-day, money-back guarantee. All you have to do is to send a message via the help desk within 30 days of purchase and we will refund the full amount of your purchase.

You don’t have to tell us why you want a refund, but we’ll be grateful if you would let us know, as it will help us to better understand your needs and expectations and those of future customers. We strive to create a business based on client satisfaction and long-term relationships. The money-back guarantee is a small part of the measures we take to ensure our clients receive excellent service from an honest company in a risk-free environment.

Paul Lange

Handle Your Own PR