Don’t hold me back! I want to learn how to make my business stand out
Let me just say it again. If you can come up with a newsworthy angle about your business, the media will run it for free. Nix. Nothing.
Each book covers off:
The 6 video lessons cover:
We ask them…
Chloe Flynn – Senior Supervising Producer for The Morning Show (Ch 7) and The Daily Edition (Ch 7)
Chloe is the person you will be pitching your story to! She offers some great insights into how her day works, what she wants in a story and what she hates. As the Senior Supervising Producer, Chloe is the final decision maker as to what makes it to air for both The Morning Show and The Daily Edition. Chloe has been working in television for over a decade and has worked on many of the morning shows over the years.
Tori Green – Producer For Studio 10 (Ch 10)
Tori is just lovely. She is also the person you could be pitching your story to. She has taken a few HYOPR ‘students’ and had them on the show or featured their product live on air. In the interview she explains how to get on if you have a product and what she is looking for. Her style is very different from Chloe Flynn.
Susie O’Brien – Senior Journalist Herald Sun (Vic), Adelaide Advertiser (SA), Sunrise (TV) media commenter and more
Susie is the perfect person to contact if you have a good story for the Herald Sun or The Advertiser. She has a really lovely, approachable manner and has been a professional journalist for many years. She is always looking for good stories, ideally backed by research and with a good picture opportunity as well. She clearly tells you what she wants in this great interview.
Heidi Armstrong – Presenter Macquarie Radio Network (with Steve Price) and Sky Business Channel
Heidi is brilliant! She supports small business owners and has a half hour show on both Sky Business Channel and a radio show that is syndicated across 52 radio stations nationally. She is always looking for people to interview on her TV show, and guests to join her and Steve Price in the studio for the radio show. She has some great tips to offer.
Nina Hendy – Freelance journalist focused on business, marketing and entrepreneurship
Nina’s articles appear in The Sydney morning Herald, Smart Company, The Age and other key business media. Nina is passionate about freelancers and the benefits to HYOPR customers of pitching to them. Nina also has some great advice about pitching a business story.
Shane Conroy – Freelance journalist focused on business and lifestyle
Shane is our great friend and the copywriter for most of our media releases. He is also the ex Editor of children’s titles and has been the Features editor for the Qantas in-flight magazine. He now freelances to a number of different media. Shane explains what saying ‘thank you’ to the journalist after you have been featured might do for you…and a whole lot of other great information.
Scott Podmore – Editor of The Warrandyte Diary and ex-Sunday Herald Features Editor
Scott is a lovely guy who, after 16 years working at the Herald and Weekly Times, focusing on Travel, Entertainment and Sports, decided to go local! He offers lots of advice for people who want to approach their local paper. He also touches on what it was like working at the Herald Sun.
Once you buy the package, you will be sent an email with the PDF of the eWorkbook you have chosen and links to the video training lessons and the journalist interviews. You will also be given a unique login to the PR Platform for two months (after that you can choose to subscribe if you wish to continue) which will allow you to choose the ten free media contacts you want each month. When you are ready, you can contact us and we will organise your chat with a PR professional.
While it might not make you a PR expert, it will certainly give you all the information and tools you need to start your own campaign. We have trained people who were absolute novices to PR and marketing how to do it. Many have had huge success with getting media coverage, so yes, you will know what to do!
We are offering an 26% discount based on your buying all the products at once. If you bought them individually you would pay: Interactive eWorkbook (B2B or B2C) – $45 6 video lessons – $600 Our video interviews with journalists are priceless Free access to our Campaign platform for two months – $158 20 free media contacts of your choice (10 per month) so you can get started straight away – $30 45 minutes on the phone with a PR professional to help you – $250Total: $1083
Once you buy the package, if you go through the video lessons, plan your campaign in the eWorkbook and watch the journalist interviews, you will be ready to start straight away. Especially as we are giving you the PR platform to get help with your release, and we are giving you the media contacts you will need.
Handle Your Own PR ©