Don’t hold me back! I want to learn how to make my business stand out
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet
For businesses everywhere, Public Relations (PR) is more important than ever before. With the explosion of customers and consumers engaging in new and social media, the collapse of reputation and trust for any organization becomes significant to survival. Businesses need to be savvy about how they protect themselves when suffering criticism from anonymous and hidden elements. Something that PR is very capable of doing.
My name is Jules Brooke. You’ve probably heard of me or may even have seen me on TV.
I have helped hundreds of people to successfully get millions of dollars worth of media mentions, free airtime, full-page spreads and business publicity.
The 5 Easy Steps to Running Your Own PR Campaign came about after discovering that many business owners & entrepreneurs didn’t know how or what to do for creating free publicity.
The 5 Easy Steps to Running Your Own PR Campaign gives start-ups, entrepreneurs, business owners and executives the foundation needed to embrace PR when there are challenges. Whether those challenges are financial (you have a small or tight budget), educational (you’re a ground-breaking innovation with no precedent) or controversial (you are fight perceptions or discrimination).
Surviving and growing in business is NO LONGER about having a great product, exceptional service or a competitive price. It’s all about how well you tell people about your business.
I know this shouldn’t be true, but it is. If you’re ready to make this giant mindset shift, then you’re already one step ahead of your competitors.
PS. Almost everyone I’ve shared this eBook with has gone on to get fantastic amounts of free marketing for their business; and the ones who didn’t just got more sales. Maybe you’ll be next!?
“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” – Richard Branson
AND to sweeten the deal, for a short time when you get the 5 Easy Steps to Running Your Own PR Campaign you’ll be able to sign-up to the Handle Your Own PR – PR Platform absolutely free.
The PR Platform gives you access to additional education and PR resources worth hundreds of dollars. It’s like having your own personal PR coach.
…And you get it all today free.
But don’t delay. This free offer will only be available for the next two months.
After that, you’ll have to pay for access to the PR Platform.
So grab this amazing offer now.
All you need to do is enter your name and valid email address to receive – 5 Easy Steps to Running Your Own PR Campaign; & receive your bonus free PR Platform account.
PS. The PR Platform is nearing completion but still under development, so you’ll be a foundational member. That means you’ll be first to take advantage of this exclusive premiere system …And that’s the bonus you’re getting with 5 Easy Steps to Running Your Own PR Campaign the eBook that gets you set for doing your own publicity.
You’re the one with the passion. The one who knows the real story…
You’re the one who made it happen – who had an idea and turned it into something real. You’re the one who cares the most…
That makes you the best person to tell your story!
With Handle Your Own PR Platform you get the tools and support so that telling your story is super easy.
BONUS: And to sweeten the deal, for a short time when you get the “5 Easy Steps to Running Your Own PR Campaign” you’ll be able to sign-up to the Handle Your Own PR – PR Platform absolutely free!
PS. The Handle Your Own PR Platform is nearing completion, so when you sign-up today you’ll be a foundational account holder. That means you’ll be first to take advantage of this exclusive premiere system that helps you get all the A-Grade Customers you want. Absolutely Free.
“If you need PR, Jules is your woman!”
Jon Manning – carsales.com.au
“Just a little feedback on how our PR campaign is going. I sent out my first ever press release this week, to the newspaper sup’s, women’s mags and home & garden contacts as per your lists and we have received a great response. I think I’ve had contact from at least 7 reporters and editors, all looking for product submissions for editorial and images to feature straight away. Plus a feature story on me and my business for the Herald Sun! Super excited!!! All this outside of my immediate target audience so I think it’s an awesome response. I haven’t even done any follow ups yet! Plus it’s even generated some sales from a few editors who were buying for their own children. I just wanted to say a huge thanks …”
Vicki – Monkeytail & Wellington
Yes. Our team can help you by doing it for you or you can send what you’ve got, they’ll do a review and refine it so it’s ready to go out whenever you’re good to go.
Right now the Handle Your Own PR Platform is in Beta and we’re making it available for Free.
Once it is complete, there will be pricing options.
All the media contacts you get access to withHandle Your Own PR have been personally vetted by our CEO, Founder & PRMentor extraordinaire – Jules Brooke. That means the media contacts you get are responsive and actively looking for stories.
Many bloggers, media contacts, journalists, reporters and editors prefer to get their ideas for stories early in the morning.* My experience is that once you’ve got a great working relationship with your media contacts, you’ll find they’re happy to receive things from you at any time, as long as they know it’s coming and you’re giving them plenty of time to meet their deadlines.
“We spent $450 on the lists and have easily recouped our investment many times over.”
“Hi Jules and Karina, Amazing news! We have only sent the press releases out to I guess maybe 12 places so far, and the ABC contacted Bill immediatedly and he’s just been on the ABC breakfast show in Hobart. How amazing. Thank you both so much. Its fantastic.”
“Hi Girls, Thank you so much for the media lists. After 2 years of spending a fortune sending off PR Releases to people that weren’t interested, it was refreshing to find you girls! From my first PR Release using three of your lists(and tips from your website) – I have secured 6 magazine editorial features and one TV segment!.”
“Handle your own PR coaching has been such a great support for the PR of our products and our business. Providing valuable advice on how, who and what is required to send a successful press release – and to get a response! It took the guesswork out of wondering if we were going about it the right way – was time-saving – and best of all gave us results. Jules has such an enthusiastic, positive and can do attitude, with super quick response times, and an in-depth knowledge of PR. From our last press release we have been featured in : The Australian as a ‘Hot Buy’, Inside Out Magazine, Splash Magazine, The Age M Magazine, The Bendigo Advertiser, St Kilda News community newspaper. We were also included in the Kaleidescope Christmas gift catalogue, and featured on architecture and design online.”
“I am an artist and wanted to get some media exposure to help sell my paintings. Through HYOPR media and arts lists I was able to get a write-up in Australian Artist magazine, get my images in The Age Christmas Essentials 2 guide and a feature article in the Herald Sun Home magazine. Jules was fantastic at guiding me through the process and her advice invaluable. Jules is super passionate about all things PR – I couldn’t recommend HYOPR highly enough.”
“I just want to say how amazing your media lists are. The results from our media campaign were way beyond what I expected.It’s one of those few business tools where you can really see a high ROI.”
“Your web site is a really great resource especially for businesses that don’t have six figure advertising budgets like mine! Not only was it easy but I had success the first instance I submitted my press release, it was published in a couple of different magazines and as a result this generated sales. Simone and Jules are fantastic they really do know the essence of customer service.”
“Today was the day for studying your web site. It is one of the easiest but most comprehensive and attractive business sites I have seen. A joy to work with… as you are. What dynamic women you are. I thank you for your guidance and am now slowly minimising the fear of approaching a new task/skill and maximising the excitement and anticipation of creating and presenting my first press release.”
“Even though I have a leading a social media agency, it didn’t mean I knew much about PR. Jules transformed me from novice to media maven in a few short sessions. Within 3 months I was featured in The Age, Financial Review, BRW and B&T.”
“Focusing on the consumer guide, I find it to be an excellent step by step guide. I have recently had one PR company wanting to charge me thousands to do the things that your workbook will teach me to do for myself. I don’t think there is one PR question I had that hasn’t been answered in this workbook and am looking forward to getting stuck right into it.”
“Just a little feedback on how our PR campaign is going. I sent out my first ever press release this week, to the newspaper sup’s, women’s mags and home & garden contacts as per your lists and we have received a great response. I think I’ve had contact from at least 7 reporters and editors, all looking for product submissions for editorial and images to feature straight away. Plus a feature story on me and my business for the Herald Sun! Super excited!!! All this outside of my immediate target audience so I think it’s an awesome response. I haven’t even done any follow ups yet! Plus it’s even generated some sales from a few editors who were buying for their own children. I just wanted to say a huge thanks to you both for your help and advice.”
“Hi Jules, Wow, I’m a senior writer with 25+ years in advertising/PR and I’ve just come across your site. I have a friend with a small business who I’ve been trying to explain HOW to do your own PR to for ages, and your website does the whole thing simply, easily and so straightforward. From one professional to another, well done… it’s excellent to see you using your experience to help small business this way. More power to you ladies.”
“For less than an equivalent hours work, your media lists provided the capacity to speak with every point of electronic media, print and TV in the country; contacts were responsive, helpful and happy to hear from me. The editorial placement received as a result is worth a hundred times the cost, and it is repeatable! CEO’s, business owners and marketers should get your lists, hand them to the most relevant person and say ‘here you go, I just saved you 2 years work profiling the media industry – stop wasting time looking for people and go direct; my gift to you’. They can do this immediately. Thank you for your work.”
“Dear Jules, I just want to say a big thank-you for Handle your own PR. The following is happening in the next few months due to your amazing method: * 2 pages in Subscriptions/giveaway with Mother & Baby mag * Give away and story in Nature & Health Magazine * Product features in Herald Sun Body & Soul lift out(Vic & NSW) * Product feature in Sunday Mail QLD This is all before I do a follow-up phone call. The system is not only amazing, it has given me the confidence to deal with each journalist without feeling intimidated.”
“Your web site is flipping fantastic! Really, really helpful to anyone in my position. Well done.”
“This sounds like a lifesaver, just what every cash strapped small business needs, and a great year to launch it in! Its now on my list of sites to investigate asap!.”
“Wow this is fantastic. I have no idea about any of this. I will sit down and read through it all. Congrats on such a fantastic concept.”
“Hi Jules, Awesome, this is just what I need. I have a degree in Communications, but it has been years. I am a stay at home mom of 3 and about to launch an incredible line of flip flops for mother and daughter.”
“Had a little browse. All very exciting! Wonderful idea. Need to go back and study more when I have time, but I think I will use this. I launched this year so yup, the purse string are very tight. THANKS!!”
“I have just come from your site and it has captured my attention enough to write it on my To Do list and bookmark your site. Great idea … huge market out there!”
“I know my business, I know my product, all I needed were contacts. Handle Your Own PR came along at just the right time for me as I didn’t have to waste my (lack of!) time approaching print media myself – and then there was the concern of my phone call or email being pushed into the ‘junk mail’ or the ‘not interested’ basket or worst still, being labeled a nuisance! As an establishing business and brand I really can’t afford any negativity. I was so impressed with the amount of contacts on the lists – excited in fact! Knowing that the majority of the contacts you provided are WAITING for my call is just fantastic! Takes all the hard work out of it….. well, except making the actual phone call… but it was the contacts I needed – I can do all the rest! It was definitely money well spent!”
Grow your sales. Get free media exposure. 14 day free trial and 30 media contacts of your choice.
Handle Your Own PR [HYOPR] is a DIY PR service for all businesses. This website will provide you with the process you need to follow, tips and hints about dealing with the media as well as targeted media lists, media release services and DIY PR Coaching for you to purchase.
Most businesses don’t have big bucks to throw at an advertising campaign, particularly in the early days. That’s where publicity can help. At a fraction of the cost, publicity can spread the word very effectively via the media and editorial coverage. But been at a ‘fraction’ of an advertising budget, a full blown PR campaign can be too expensive for many new businesses.
Handle Your Own PR [HYOPR] was founded in 2010, in 2012 Jules Brooke became the only active founding partner in the business and brought other industry pros in to help the business grow.
Read more about Jules and the team below. Click here to read what our subscribers have to say about us.
That’s where HYOPR comes in. If you can’t afford to pay a PR agency (like our sister company Handle Communications), you can do it yourself with our very affordable DIY PR tools.
“I asked Jules to get publicity for a B2B (Business to Business) service, that no knows exists and no one knows they need But Jules is not the sort of person to shy away from a good challenge: she excelled, exceeded expectations and delivered great results (as did her staff). If you need PR, Jules is your woman!” Jon Manning, CEO, PricingProphets.com
Once you buy the package, you will be sent an email with the PDF of the eWorkbook you have chosen and links to the video training lessons and the journalist interviews. You will also be given a unique login to the PR Platform for two months (after that you can choose to subscribe if you wish to continue) which will allow you to choose the ten free media contacts you want each month. When you are ready, you can contact us and we will organise your chat with a PR professional.
While it might not make you a PR expert, it will certainly give you all the information and tools you need to start your own campaign. We have trained people who were absolute novices to PR and marketing how to do it. Many have had huge success with getting media coverage, so yes, you will know what to do!
We are offering an 26% discount based on your buying all the products at once. If you bought them individually you would pay: Interactive eWorkbook (B2B or B2C) – $45 6 video lessons – $600 Our video interviews with journalists are priceless Free access to our Campaign platform for two months – $158 20 free media contacts of your choice (10 per month) so you can get started straight away – $30 45 minutes on the phone with a PR professional to help you – $250Total: $1083
Once you buy the package, if you go through the video lessons, plan your campaign in the eWorkbook and watch the journalist interviews, you will be ready to start straight away. Especially as we are giving you the PR platform to get help with your release, and we are giving you the media contacts you will need.
Let me just say it again. If you can come up with a newsworthy angle about your business, the media will run it for free. Nix. Nothing.
Each book covers off:
The 6 video lessons cover:
We ask them…
Chloe Flynn – Senior Supervising Producer for The Morning Show (Ch 7) and The Daily Edition (Ch 7)
Chloe is the person you will be pitching your story to! She offers some great insights into how her day works, what she wants in a story and what she hates. As the Senior Supervising Producer, Chloe is the final decision maker as to what makes it to air for both The Morning Show and The Daily Edition. Chloe has been working in television for over a decade and has worked on many of the morning shows over the years.
Tori Green – Producer For Studio 10 (Ch 10)
Tori is just lovely. She is also the person you could be pitching your story to. She has taken a few HYOPR ‘students’ and had them on the show or featured their product live on air. In the interview she explains how to get on if you have a product and what she is looking for. Her style is very different from Chloe Flynn.
Susie O’Brien – Senior Journalist Herald Sun (Vic), Adelaide Advertiser (SA), Sunrise (TV) media commenter and more
Susie is the perfect person to contact if you have a good story for the Herald Sun or The Advertiser. She has a really lovely, approachable manner and has been a professional journalist for many years. She is always looking for good stories, ideally backed by research and with a good picture opportunity as well. She clearly tells you what she wants in this great interview.
Heidi Armstrong – Presenter Macquarie Radio Network (with Steve Price) and Sky Business Channel
Heidi is brilliant! She supports small business owners and has a half hour show on both Sky Business Channel and a radio show that is syndicated across 52 radio stations nationally. She is always looking for people to interview on her TV show, and guests to join her and Steve Price in the studio for the radio show. She has some great tips to offer.
Nina Hendy – Freelance journalist focused on business, marketing and entrepreneurship
Nina’s articles appear in The Sydney morning Herald, Smart Company, The Age and other key business media. Nina is passionate about freelancers and the benefits to HYOPR customers of pitching to them. Nina also has some great advice about pitching a business story.
Shane Conroy – Freelance journalist focused on business and lifestyle
Shane is our great friend and the copywriter for most of our media releases. He is also the ex Editor of children’s titles and has been the Features editor for the Qantas in-flight magazine. He now freelances to a number of different media. Shane explains what saying ‘thank you’ to the journalist after you have been featured might do for you…and a whole lot of other great information.
Scott Podmore – Editor of The Warrandyte Diary and ex-Sunday Herald Features Editor
Scott is a lovely guy who, after 16 years working at the Herald and Weekly Times, focusing on Travel, Entertainment and Sports, decided to go local! He offers lots of advice for people who want to approach their local paper. He also touches on what it was like working at the Herald Sun.
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