Practice makes perfect! The more you do it, the faster it becomes. At our PR Accelerator events, we prepare three months’ worth of PR in two days. And that’s if you have never done it before. After that, the commitment is only 1-2 hours per month to send your pitches out to the media via our PR Platform. Some of the people who have been handling their own PR for a while are only spending half an hour at a time to write their release, choose some journalists and send it out. They are getting regular coverage without a huge time investment, and so could you.