PR is such a powerful tool, it is worth a small investment for the difference it can make to your business. Instead of paying thousands of dollars per month to a PR agency, learn how to do it yourself, and then it won’t cost you a cent! You don’t have to pay journalists to publish your stories. The media are constantly looking for new content and if your potential customers read about your business, or see it on TV or hear an interview on the radio, and they like what you are offering, they will seek you out. You really can’t afford NOT to do Public Relations.