Do you want 3 months of PR for just $3000?

Join the HYOPR Accelerator and get
Expert PR training + 3 complete PR campaigns including 3 completed media releases + 3 media contact lists + more!
Find out if your business is PR ready today

Invest in learning how to do your own PR now and watch your business grow over the next year.


Small groups learn
faster with more focus



Months FREE on

the HYOPR platform, worth $897

Media contacts
Months of PR


The PR Accelerator

If you know what you’re doing, managing your own PR is easy and it’s one of the most powerful ways to grow your business.

The best thing about PR? Its free! If you pitch your story right, the media will run it for nothing, and the rewards are huge. Unfortunately, paying a PR agency is so expensive that your free media coverage starts to look pretty expensive.

That’s why we’re so excited to teach small groups of 10 business owners to do their own PR. We want to empower you to reap the benefits of PR without paying over $3000 per month to an agency for the privilege.

Kick off the year with a PR accelerator. You will learn:

  • All about the PR process
  • Defining your target market and target media
  • Building your media contact lists
  • How to write and format a media release
  • What to say when talking to the media and who to speak to
  • The power of follow up and how to do it
  • Creating your PR strategy for 3 months
  • Finding newsworthy angles
  • Using the online platform

By the end of the accelerator, you will not only know all about how to manage your own PR campaigns, but you will also have all the resources for three months of PR campaigns:

  • 3 newsworthy angles (minimum)
  • 3 completed media releases (we have publicists to help you write)
  • FREE access to the our online PR platform for 3 months, worth $897
  • Unlimited journalist contacts for 3 months (priceless!)
  • Access to the closed facebook group and our public group for peer support and advice from Jules

Day One

9-9.15amWelcome, introductions and set up wifi.
9.15am-11amWhat is PR and why use it.
Working out your target media and how to identify new niches.
11.30-1pmYour story angles and what the media is looking for.
Media lead times and how to get coverage when you need it.
Planning out a 3 month campaign.
2-5pmMedia release writing workshop with Jules plus at least two other PR
professionals to help and guide you, brainstorm ideas and check your media
releases once written. Yummy afternoon tea also provided.
5-6pmA drink to finish a hard day’s work!

Day Two

9-9.15amWelcome, introductions and set up wifi.
9.15am-11amFinish writing 3 complete media releases with Jules plus at least two other PR professionals.
11.30-1pmWhat is follow up, how to do it and why.
2-5pmPreparing and uploading your media releases to the HYOPR platform.
Building your media contact lists.
Writing the accompanying emails.
Send out at least one release to the media
(if the timing is right for you!).


Tea/ CoffeeRegistration: WiFi Connection, Log on to HYOPR8:30-9am
 Intro – Welcome, Agenda for the entire event and the day9-9.30am
Tom HayWhat to do with your coverage9.30-11
JulesFree PR tools – Sourcebottle (how to use it, expert profile and gift bags), Prize Pig, Flaunter, Coverage book, Press Loft (?), Media Stable11.30-12.30pm
Sam ElamMedia training1.30-3
Kylie BartlettSocial media training from the Web Celeb3.30-5
Wrap 5-5.30

About Jules
For the last fifteen years, Jules has been teaching small business owners and entrepreneurs how to grow their sales and get their customers to start ringing them, after getting featured for free in the media.
She has owned and operated a number of small businesses herself and ran a PR agency specialising in small business clients, start-ups and entrepreneurs for well over a decade. She has worked in most disciplines in marketing, both in Australia and overseas, and loves to share her knowledge and experience.
HYOPR has helped over a thousand small business owners to make over $20 million of dollars’ worth of media exposure by running their own PR campaigns. By following her process, Jules’ students have been on Sunrise, Studio 10, Sky Business News, 3AW, 4BC, 6PR, Macquarie radio and been featured in Better Homes and Gardens, Inside Out, Anthill, Good Weekend and national newspapers such as The Age, Herald Sun, Courier Mail, Adelaide Advertiser, The West Australian and more. Some have even appeared on ACA – for the right reasons!
Jules manages to simplify the whole process to make handling your own PR an easy, achievable part of your marketing mix.

Here are some of the amazing results a couple of our previous students have achieved

Melbourne Headache Centre
Roger O’Toole from the Melbourne Headache Centre is a physio who treats patients with an amazing technique using therapeutic massage around the neck and vertebrae to eliminate migraine. He came to Jules because he wanted to try doing his own PR to promote his clinic. He felt that his business and technique needed explaining and that PR would be the most effective way to get his message out.
Together, Jules and Roger decided to use a case study from one of his patients as the ‘hook’ for his story and after writing his media release, he pitched it to the Herald Sun.
The journalist loved the story and it ran in the first few pages of the paper along with a big photo. Then things started to take off!
3AW saw the story and contacted Roger for a radio interview at about 6.30am that morning. By the time he had gotten into the office, the phone as ringing off the hook and he had been contacted by all the major TV news crews. They came in at different points during the day to shoot their news segments and that evening the story ran in all the national news.
From that point on, he got about 1 enquiry per minute for the next two hours on his website and the enquiries kept coming by phone and online for the next few days. By the end of the second day, Roger had received 7 months worth of bookings. Since then he has increased the size of his clinic by employing more physios and expanding his office size to cope with the extra demand.
The publicity he got from just one media release took his business to a whole new level.

The Reading Mountain
Susan Spelic is a school teacher with 30 years’ experience who has created a new range of books especially for children who are reluctant readers, and their teachers. While Susan was keen to get some brand awareness for her new business (, she didn’t have the budget to pay an agency to do it, so she decided to learn for herself.
During the 2 dayPR Accelerator she prepared a number of different media-friendly angles for her publicity campaign. She also realised that the school NAPLAN results were about to come out the next day so she brainstormed some story ideas with the PR professionals at the event and approached the TV news producers on the second day of the course, with the contacts provided by the HYOPR platform.
Susan (and we!) were all thrilled when she was invited to go on the Channel 9 news the day after the Accelerator finished, to show her expertise in the area of children’s literacy. Since then Susan has also secured further coverage with bloggers and there is more in the pipeline. What a result!


Here’s what previous PR students have to say about learning from Jules

“Highly recommend HYOPR. Since working with Jules we have consistently been getting publicity, been featured a number of times online and had a national radio interview. If you’re willing to put in the effort and learn, it’s definitely worth your time.”
Lisa Pendergast, Your Hot Property
“I’ve been doing the training and it’s great! Best money I’ve spent on my business”.
Hannah Naylor, Effortless Eco
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“We are implementing the training and with two upcoming launches over the next few weeks I am finding I am much more confident and on the front foot with our client’s marketing departments as far as delivering press releases and contacting the media, also feeling the love with your support and knowing we can touch base with questions.”
Tina Kopa, Ramus Illumination
See More

Register Now

Special Additional Bonus

Offer 1

2 Free months on the Handle Your Own PR Platform

Plus 100 bonus contacts

Worth over $450

Get Started

Offer 2

A massive $3000 off done-for-you PR.

We normally charge $12k for 4 months of done-for-you PR.
You get $3000 off.

Only available to 4 business per month

Get Started

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