Journalists not responding to your emails?
Struggling to find a newsworthy angle to pitch to the media?
Nail your PR pitch and get featured in the media with our new interactive webinar series!
PR PITCH PERFECTOR
If you’ve…
✅ Got a great story
✅ Written a beautiful media release
✅ Emailed heaps of journalists
✅ Followed up all the journalists
And you STILL haven’t been featured in the media…
You need the PR Pitch Perfector!
This interactive webinar series will give you the chance to practise and refine your PR pitch with an experienced journalist, in a supportive learning environment.
You'll get immediate feedback on your PR pitch - and if it's not newsworthy, the journalist will tell you straight away and help you find a story that is newsworthy!
Got a few ideas but not sure which one is the best? Take out the guesswork - our guest journalist will help you figure it out!
You’ll also get to practise and perfect the art of pitching your story over the phone, including -
✅ What to say
✅ What NOT to say
✅ How long to talk for
✅ How to respond to journalists’ questions
It's your fast-track ticket to getting featured in the headlines!
What's the PR Pitch Perfector?
The PR Pitch Perfector is an interactive webinar series. It gives you a rare opportunity to practise and perfect your PR pitch with the help of experienced journalists.
Each webinar features a different guest journalist, carefully chosen by us for their experience, expertise and genuine passion for helping small business owners tell their stories.
During each webinar, five “PR Pitchers” will be allocated a timeslot to practise and refine their PR pitch and receive 1:1 feedback from the journalist.
At the end of all the PR pitches, the journalist will give overall feedback to the group - including evaluating the PR pitches and telling you which one was the best! But it’s not a competition - it’s a supportive, learning-focused environment where all the PR pitchers will have an equal opportunity to practise and learn from each other.
Plus, the journalist will share their top tips for making great PR pitches - including things to avoid - and you’ll also have the opportunity to ask questions at the end.
So by the end of the webinar, you’ll be ready to nail your PR pitch in the real world - and well on the way to seeing your name in the headlines! 🌟
Not quite ready to be a PR Pitcher, but still keen to learn from others? Join the webinars as an Observer! You’ll get to watch and learn, plus you’ll have the opportunity to ask questions via Chat and we’ll send you a recording of the webinar.
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Photography is key
Learn why it is so important and the types of shots you need to have
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Understand how to create newsworthy angles
This is the most common mistake people make. If you can understand how to present your story you are halfway there!
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The power of following Up
These days many people only get their story picked up the second time around. Understand why, and how to get noticed
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Milk it baby!
Much of the power of PR is in how credible it makes you.
Learn how much you can extend the audience by pushing your message far and wide.
The six steps to running a PR campaign that works
This webinar is perfect for you if you want to understand what PR is, how the PR process works, and what you need to have ready before you get started. It includes the six PR campaign steps and a brief overview of each. The content includes the following steps:
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Getting started
What you need to have ready including your website, why photography could ‘make or break’ your campaign, including quotes and research, and your biography.
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Coming up with a newsworthy angle
There are numerous ways to come up with newsworthy angles. Jules explains some of the different ways you can make your story catnip to the media..
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Writing your media release
How long should it be? When do you include quotes and from who? How do you use research results? Learn everything you need to know about media pitches.
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Contacting the media
There’s an art to engaging the interest of a journalist or producer. Who should you contact? What should you say? When should you contact them? These and other key questions are answered.
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Following Up
Following up with any journalists that haven’t responded is a crucial part of any PR campaign. In fact, it’s essential. Jules helps you understand when to do it, and what to say!
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Milking It!
PR is the gift that keeps on giving. There is so much you can do with your media clippings to amplify your message. Jules explains some of the options available to you.
EVENTS
PR Pitch Perfector #1:
Adam Turner
Freelance Technology & Business Journalist
21 February 2024
12.30pm-1.30pm AEDT
Adam Turner is an award-winning Australian technology journalist, corporate writer, podcaster and long-time columnist for The Age and Sydney Morning Herald.
Adam regularly contributes news articles, opinion columns, features, product reviews, how-to guides, blog posts and multimedia to a wide range of consumer and business technology publications including The Age, Sydney Morning Herald, Australian Financial Review, ABC, Drive, CRN and GadgetGuy. He also co-hosts the award-winning Vertical Hold: Behind The Tech News podcast.
Adam has been working with Handle Your Own PR for several years, helping hundreds of our clients to write media releases and successfully pitch their stories to the media.
19 March 2024
12.30pm-1.30pm AEDT
Sharon Green is a journalist, writer, speaker, content consultant and founding editor of SHE DEFINED, an online lifestyle publication for modern women in search of meaningful, thought-provoking articles.
Sharon writes across a variety of topics including business, lifestyle, health, education, environment and social affairs as well as profiles and features on people and businesses. Her writing has appeared in leading Australian publications including The Age, Herald Sun, Geelong Advertiser, Bride magazine, desktop, delicious, Fashion Journal and SHE DEFINED.
Sharon has also gained international media experience as a journalist, video presenter and copywriter in London, United Kingdom. Her work has appeared in International Business Times, Edge, The Ibiza Paper and Beer Beauty.
PR Pitch Perfector #3:
Jo Munro
TV Presenter and Media Expert
Date to be advised
Jo Munro is best known as The Savvy Shopaholic with the tag line 'Shop More, Save More'. She is The Carousel's resident shopping expert and a regular TV presenter on Ch9's Today Show and A Current Affair.
Much loved for her luxe for less shopping tips and wide-brimming smile, she's always keen to share her passion for shopping and savvy tips to get the most out of your dollar.
As an expert media commentator, business consultant and guest journalist at several Handle Your Own PR events, Jo is passionate about educating businesses to be prepared for media interactions. She’s highly skilled at bridging the gap between businesses and media, making it an easier process all around.
I'M IN! HOW DO I SIGN UP?
You can choose to sign up as a "PR Pitcher" or "Observer".
PR PITCHER
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Exclusive 5-minute timeslot to practise and refine your verbal PR pitch and receive 1:1 feedback from the journalist
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Evaluation and feedback of your PR pitch as part of the journalist’s overall feedback to the group
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Learn the journalist’s top tips for PR pitches, including things to avoid
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The opportunity to ask the journalist questions at the end of the webinar
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A recording of the webinar
Maximum of 5 PR Pitchers per webinar
OBSERVER
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Watch and learn while five small business owners practise and refine their PR pitches and receive feedback from an experienced journalist
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Learn the journalist’s top tips for PR pitches, including things to avoid
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The opportunity to ask questions via Chat
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A recording of the webinar
No limit on the number of Observers
SIGN UP HERE
Got Questions?
Frequently Asked Questions
How long are the interactive webinars?
Each interactive Zoom webinar runs for one hour.
How are the interactive webinars structured?
Each webinar kicks off with a Q&A with the journalist, where they’ll introduce themselves and share their top tips for a great PR pitch, including things to avoid.
Next, the five PR Pitchers will take it in turns to practise and refine their PR pitches and receive 1:1 feedback from the journalist. Each PR Pitcher is allocated a guaranteed 5-minute exclusive timeslot.
Once all the PR Pitchers have had their turn, the journalist will give overall feedback to the group, including their opinion on which PR pitch was the strongest.
Then, the PR Pitchers will have the chance to ask the journalist questions. If time permits, we’ll also take questions from Observers via Chat.
Do I have to sign up for the whole series?
No, you only need to sign up for the webinars you're interested in.
I've signed up as a PR Pitcher - how much time will I be given to practise my PR pitch?
Each PR Pitcher will be allocated an exclusive 5-minute timeslot (and we’ll be watching the clock closely!)
We recommend you aim for a maximum of 2 minutes for your verbal PR pitch, and leave the rest of your 5-minute slot for feedback and refinement.
What sort of feedback will the journalists give?
They’ll evaluate your strong and weak points, and make suggestions for improvement. They’ll also give feedback to the group as a whole, and tell you which PR Pitch was the strongest.
I want to sign up as a PR Pitcher, but the calendar is showing that it's booked out - can you fit me in?
To ensure that each PR Pitcher gets a guaranteed exclusive 5-minute timeslot, there’s a strict limit of five PR Pitchers per 1-hour session. If your preferred session is already booked out for PR Pitchers, you can book in as an Observer instead - there’s no limit on the number of Observers.
Alternatively, you can contact us and ask to be placed on the waiting list in case of cancellations.
Can I cancel my booking?
If you’re booked in as a PR Pitcher and need to cancel, please give us at least 5 business days’ notice so we can offer your slot to someone else. Unfortunately we’re unable to offer a refund if you cancel less than 5 business days before the event starts.
We don’t offer cancellations or refunds for Observers, but if you’re unable to attend the event we’ll still send you the recording after the event.
Do you have more interactive webinars planned?
Yes! We’ll be running PR Pitch Perfector events regularly in 2024, featuring a variety of journalists across various media formats and areas of interest.
Stay tuned to this webpage and our social media accounts for updates.
If there’s a particular journalist you’d like to be featured, please let us know!
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