Contact

"I just want to say how amazing your media lists are. I purchased the Parenting media list when we finished the latest version of our Australian Twin Pram Buying Guide, as I thought the editors might be interested in this free download. The results from our media campaign were way beyond what I expected. That evening I sent out emails individually to each of the 20 or so publications listed, and within 1 hr I had a reply from the Sunday Herald Sun, saying they’d include it in their weekend Baby Steps feature, and they did. We also had a reply from a Melbourne based weekly newspaper who did a contra deal with us and we are receiving a free quarter page ad worth $1250 in the next edition along with a profile in their online stores section, and Little One Baby a new glossy mag also asked for some photos of our best selling products as they are doing a twins feature. Apart from this, we have had a number of orders recently where customers said they heard about us in a ‘magazine’ so we are assuming we’ve received more coverage that we just don’t know about. Funnily enough I had paid a friend of mine to start researching and putting a media list together for us. She found it very difficult, not really knowing where to start and spending quite a bit of time online and on the phone trying to gather this info, and in the end we abandoned the whole project and gave up as it was too hard. So when I saw the Handle Your Own PR site I was very intrigued, and when I tried it I was really impressed. I’ve since purchased the Mothers Day database too. It’s one of those few business tools where you can really see a high ROI. "

Martine - www.thinktwins.com.au